In November 2023, managing directors Jürgen Baatzsch and Patrick Schüler founded the consumer platform Exxatron.com.
The launch of the online shop was a great success from the start, drawing upon their experience at Redcoon, one of the most significant online shops in the 2000s.
After a short time, Exxatron.com enjoyed a steadily growing customer base. The wide range of electronic products at attractive prices attracted customers from the entire German-speaking region.